Nourishing Our Children is not just about identifying the dangers of Oreos, cola, candy, and other obvious junk foods. The campaign also presents research illustrating how foods widely assumed to be nutritional including packaged foods commonly described as "organic," "natural," or "fortified" -- are themselves heavily processed and stripped of nutritional value. Although these labels provide a convenient way for parents to determine which foods to buy, the items associated with those labels often betray the standard of optimal nutrition.